Hoop is a clothing brand since May 2022 for children from 1 to 8 years old, designed in Belgium. Most of the items are made in Portugal, although some special items of our collection are still handmade In Belgium. 

We select sustainable fabrics to design pieces that are luxuriously soft, comfortable to wear, easy to wash and from a premium quality.

Each collection is made with nature in mind, has minimalistic patterns and natural colors. 

Our designs are timeless and meant to be worn for a long time, oversized to start and fitted to end.  We design collections that you can mix & match and wear trans seasonal.

We want to offer clothes that you can buy with a big heart for our planet and all its inhabitants, without compromising on quality and playful good looks for your little ones.